What is the best resource for market research?

I need to conduct market research on a business idea I have. I need to know information about businesses like mine, but also I need to know more about my customer's business as well. Where is this information? What do they teach in a marketing program?What is the best resource for market research?
Advertising will help you a lot.What is the best resource for market research?
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What is the best resource for market research?
there are A lot of way to go about this one way is to find someone that will take time with you and walk you step by step I have a mentor that helps me with life skills and new market plaining but I had to join a club to get that.